The ad network
of creative, web and
design culture

The Deck delivered 97,438,265 ad impressions
during August. Opportunities are now available
for the remainder of 2014

The premier network for reaching creative, web and design professionals, The Deck serves up over one-hundred million ad impressions each month and is uniquely configured to connect the right marketers to a targeted, influential audience.

Well-Vetted

We’re picky about the advertising we’ll accept. We won’t take an ad unless we have paid for and/or used the product or service. Sell us something relevant to our audience and we’ll sell you an ad.

One Impression at a Time

With the exception of “roadblocks,” which we’ll discuss later, there are only thirty-three advertising slots available each month for the entire Deck. Only a single ad will be shown for each page viewed.

In essence, buying a month on The Deck gives you an exclusive showing on three percent of all the pages viewed for that month across all fifty-two sites and services. And there won’t be Google or other third-party ads diluting your exposure. The Deck ad is the only ad on the page.

A buy in The Deck reaches the creative community on the web in an uncluttered, controlled environment, far more valuable than a standard banner or a single text ad among dozens of others. Current Deck ads are also listed on this page and displayed here.

Cost Per Influence

We’re not selling The Deck based on page views or hits or click-through, but if we were, the CPM for a buy here would be priced well below industry norms. Most media who say “we don’t sell on the numbers” do so because they don’t have the numbers to support their rates. That’s certainly not the case with The Deck, as a group the network serves up over one hundred million impressions each month. All that being said, it’s not about “cost-per-thousand,” it’s about “cost-per-influence.”

The loyal, regular readers of the fifty-two sites and services consist of web publishers, writers, developers, editors, reporters and bloggers as well as influential designers and art directors. Plus, the aggregate audience is made up of writers, photographers, illustrators, students, filmmakers, typographers, artists, animators, musicians, coders, designers and many other creative professionals.

In the Details

The thirty-three ads each month are in rotation across all fifty-two sites and services. The ads are 120 pixels wide by 90 pixels tall and also allow for up to 80 characters of text to accompany the image which allows advertisers to make their ads a bit more graphic, so to speak.

Pricing and Roadblocks

The current rate for ads is $8900 USD per slot per month and this rate is valid through September 30, 2014. Additionally, marketers who desire 100% of the page views on the network for a given day or days may be able to purchase a “roadblock” for $8900 USD per day. Roadblocks are ideal for product or service launches and other time sensitive communications like movie openings and conferences.

Contact

For specific information, or to inquire about placing a schedule, Thank you.

DECK MEMBERS

The Deck network is made up of the following sites and services.

A List Apart
But Does It Float
Cargo
Christian Annyas
Cool Tools
Coudal
Daring Fireball
Designspiration
Draplin
Dribbble
The Feature
FeedDemon
ffffound
Fonts In Use
Grain Edit
Helvetica: The Film
Hivelogic
Inessential
Instapaper
I Love Typography
ISO50
Kottke.org
The Loop
Marco.org
MetaFilter
McSweeney's NEW
The Morning News
NetNewsWire
The Noun Project Objectified: Film
Rands in Repose
J. Santa Maria
The Setup
Short of the Week
SimpleBits
swissmiss
Subtraction
This Isn't Happiness Twitterrific
Typedia
Typographica
Urbanized: Film
Veerle's Blog
Waxy.org
YayHooray!
Ze Frank
Zeldman

Also included in The Deck network are these iPhone apps.

Twitterrific
NetNewsWire
FeedDemon
Instapaper

Joining

Sites and apps are added to the network by invitation only and are considered based on many factors including traffic, design, frequency of updates and overall appropriateness to the general target of the network.

Growth has been measured and steady since we launched in 2006 thanks to all our members and advertisers. Please use the contact link above for more information.

September Ads

Sample ads from this month’s advertisers are displayed here.

Creative Market
Atlassian
Dissolve
Creative Sound Blaster Roar
InVision
Mapbox
Solaro
Aquent Robohead
Parsons New School
Weebly
Shutterstock
NY Design+Code Academy
Stockafe
MyFonts
Emma
Bigstock
Campaign Monitor
Hoefler and Co.
GitHub
MailChimp
Harvest
Snap
Squarespace
Layer Tennis

Previously

Matching the right product or service with The Deck audience produces powerful results.

Companies and brands like Adobe, Microsoft, Facebook, AOL, Amazon, Procter & Gamble, Rackspace, SquareSpace, Wilco, Wacom, VMware, Getty, Don Q Rum, Constant Contact, Toca Boca, Campaign Monitor, and Path have found The Deck an efficient way to reach a large and influential audience.

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Coudal Partners, Inc.
All Rights Reserved.