The premier network for reaching creative, web and design professionals, The Deck serves up approximately one-hundred million ad impressions each month and is uniquely configured to connect the right marketers to a targeted, influential audience.
We’re picky about the advertising we’ll accept. We won’t take an ad unless we have paid for and/or used the product or service. Sell us something relevant to our audience and we’ll sell you an ad.
One Impression at a Time
With the exception of “roadblocks,” which we’ll discuss later, there are only thirty-three advertising slots available each month for the entire Deck. Only a single ad will be shown for each page viewed.
In essence, buying a month on The Deck gives you an exclusive showing on three percent of all the pages viewed for that month across all the sites and services in the network. And there won’t be Google or other third-party ads diluting your exposure. The Deck ad is the only ad on the page.
A buy in The Deck reaches the creative community on the web in an uncluttered, controlled environment, far more valuable than a standard banner or a single text ad among dozens of others. Current Deck ads are also listed on this page and displayed here.
Cost Per Influence
We’re not selling The Deck based on page views or hits or click-through, but if we were, the CPM for a buy here would be priced well below industry norms. Most media who say “we don’t sell on the numbers” do so because they don’t have the numbers to support their rates. That’s certainly not the case with The Deck, as a group the network serves up an average of ninety million impressions each month. All that being said, it’s not about “cost-per-thousand,” it’s about “cost-per-influence.”
The loyal, regular readers of the network’s sites and services consist of web publishers, writers, developers, editors, reporters and bloggers as well as influential designers and art directors. Plus, the aggregate audience is made up of writers, photographers, illustrators, students, filmmakers, typographers, artists, animators, musicians, coders, designers and many other creative professionals.
In the Details
The thirty-three ads each month are in rotation across all the network sites and services. The ads are 120 pixels wide by 90 pixels tall (240 x 180 for retina displays) and also allow for up to 80 characters of text to accompany the image which allows advertisers to make their ads a bit more graphic, so to speak.
Pricing and Roadblocks
The current rate for ads is $7700 USD per slot per month and this rate is valid through March 31, 2016. Additionally, marketers who desire 100% of the page views on the network for a given day or days, and have purchased a monthly slot, may be able to purchase a “roadblock” for $7700 USD per day. Roadblocks are ideal for product or service launches and other time sensitive communications like movie openings and conferences.
For specific information, or to inquire about placing a schedule, Thank you.